Industry News

Our sister company Pulse Productions, Inc. has been nominated for the Mid-America Emmy Award

Our sister company Pulse Productions, Inc. has been nominated for the Mid-America Emmy Award in the Current/Community Affairs –program/Special category. The nominated program was produced for the Humane Society of Missouri. Titles the Second Chances Telethon the program aired on the St. Louis ABC affiliate in prime time in January 2010. The Mid-America chapter was chartered in 1962 and began honoring outstanding achievement in this region with local EMMY awards in 1976. The Mid-America chapter includes the television markets primarily in Missouri, Arkansas and Illinois and surrounding DMAs: St. Louis, Kansas City, Little Rock, Springfield (MO), St. Joseph, Columbia-Jefferson City, Joplin-Pittsburg, Quincy-Hannibal-Keokuk, Ottumwa-Kirksville, Davenport-Rock Island-Moline. Paducah-Cape Girardeau-Harrisburg, Champaign-Springfield-Decatur, Fort Smith-Fayettville-Springdale-Rogers, Jonesboro, Monroe-Eldorado and Shreveport (LA). Annual highlights include the Mid-America EMMY Awards, the Silver Circle Awards, the Governor's Award and social events throughout the year. NATAS Mid-America is one of 19 regional chapters of the National Academy of Television Arts and Sciences, headquartered in New York City


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Media Watch Introduces Public Newsroom

Media Watch adds Public Newsroom feature to on-line Media Portal service. Subscribers to our on-line Media Portal can now choose Broadcast, Internet or Social Media news summaries to be posted to a Public Newsroom presentation and made available on corporate Intranet or public Internet sites. No programming is required, just copy an item into the Public Newsroom folder and the Media Portal does the rest. Digital broadcast segments stored in the Media Archive can also be posted to the Public Newsroom. Our servers will handle the media streaming while your visitors enjoy your latest media placements. For more information about the Public Newsroom, on-line Portal or Media Archive please contact the Media Watch client service department at 314-646-7922 or johns@stlpulse.com.


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Business Journal Quotes Media Watch in health-care reform story

The St. Louis Business Journal quoted St. Louis based Media Watch in its 8/7/09 edition in a story about health-care reform. The story was written by Rick Desloge. Media Watch, Inc. CEO John M Stephens was quoted on the amount of health-care reform broadcast advertising in St. Louis for the month of July. He also provided statistics for the specific number of spots run in local newscasts by specific health-care reform advertisers. “It is always flattering when the news media quotes our company in marketing stories,” Stephens said.


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Media Watch Profile in St. Louis Business Journal

The St Louis Business journal profiled Media Watch in their CHALLENGES - Small Business Experience feature on page 18 in the June 26, 2009 edition. “Stephens’ Media Watch looks back to move forward” is the headline. Three St. Louis business communications leaders provide advice to our company on how to regain dominance in the St. Louis market. Robert Amberg – Cushman Amberg, Allison Collinger – AHC Consulting, J.C. Dillon – Core Advertising and Sue Cejka – Grant Cooper.


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Media Watch completes move to new 100% digital facility

Media Watch has completed our move to new 100% digital facility. Ournew digital off-air system provides a quality not seen previously from any media monitoring service. We now share common facilities with our sister companies Pulse Productions Inc., Caption Midwest, Inc., St. Louis Transcription Services and Digital Duplication Services. Together we provide the PR and corporate communication industry with the most sophisticated set of media related support services available anywhere. Our new address: 8252 Brentwood industrial Drive Brentwood, MO 63144 314-646-7933


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MO Governor & Agriculture Director Hold Press Conference at HSMO to Promote ‘Operation Bark Alert’

April 8, 2009- Gov. Jay Nixon, and Missouri Department of Agriculture Director Jon Hagler will visit the Humane Society of Missouri to highlight the administration’s new Operation Bark Alert, a new effort to crackdown on unlicensed pet breeding facilities and an opportunity for Missouri’s reputable breeding operations and citizens across the state to report unlicensed breeders. • Governor Nixon will make an announcement about the initiative. • Also speaking will be Director Hagler and Humane Society of Missouri President Kathy Warnick. First Lady Georganne Wheeler will accompany the Governor. Since taking office in January, Gov. Nixon’s administration has successfully transferred more than 1,300 abused and neglected dogs from unlicensed breeding facilities to shelters such as the Humane Society of Missouri. In the coming weeks and months, Gov. Nixon and Director Hagler will continue the administration’s efforts to crack down on illegal operations and promote groups and organizations that comply with state regulations regarding animal breeding. The Humane Society of Missouri’s Animals Cruelty Task Force is a dedicated team of animal rescue experts that works full time to educate pet owners, investigate allegations of abuse and neglect and, when necessary, work with law enforcement to remove animals from deplorable situations. Over the last year, the Animal Cruelty Task Force has been responsible for the rescue of more than 2,500 animals from substandard puppy mills.


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KPLR TV St. Louis adds Noon Newscast

KPLR will adds noon news Christine Buck will anchors a new noon newscast on KPLR (Channel 11) “The one-hour program will highlight local news, national headlines, live breaking news, weather and daily features,” the station says. “Buck, who has been with the station for over 30 years has been honored and recognized for her work as well as her community involvement.” Joining Buck: chief meteorologist John Fuller, ”who will provide in-depth weather reports as well as news features on a regular basis. Fuller, who has been with KPLR-TV since November 2008, brings a loyal following from his many years as a popular meteorologist in the market.” “This addition is a response to the changing needs and lifestyles of our viewers,” said Audrey Prywitch, Vice President of News for KTVI-TV and KPLR-TV. She added “Christine and John are the perfect combination to provide this midday newscast to St. Louis viewers.”


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Humane Society of Missouri puppy rescue featured on Oprah with Pulse video

Thank You Oprah for helping expose the horrors of puppy mills. Please do not buy pets from pet stores, the internet or the newspaper. Adopt from your local shelter. Humane Society of Missouri Animal Cruelty Task Force rescues more than 90 Yorkshire terriers from substandard puppy mill in Greene County Thank you very much for your interest in the Yorkshire terriers rescued by the Humane Society of Missouri’s Animal Cruelty Task Force on Friday, February 13. We are in the very early stages of examining and evaluating each animal and treating their numerous veterinary medical conditions. Because the dogs came from a deplorable situation and had no veterinary care, many of them will have continuing medical problems. These animals will not be available for adoption for several weeks. VIDEO AND RESCUE STORY View videos and read the story of the rescue and rehabilitation of the Yorkshire terriers from Greene County. http://member.hsmo.org/site/PageServer?pagename=GreeneCountyRescueLandingPage HOW YOU CAN HELP DONATION The rescue and rehabilitation of these animals will be very expensive. If you would like to help us care for them and help us rescue more animals in horrible situations, please make a donation today online or call 1-800-383-9835. SEE VIDEO FROM RESCUE AT LOCAL VIDEO TAB (on this site), AT WWW.HSMO.ORG OR YOU TUBE


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Top New Stories of 2008

MEDIA WATCH, INC. NAMES SPRING AND FALL REGIONAL FLOODING THE TOP NEWS STORY OF 2008 St. Louis News Tracking Service Ranks News Stories By Number of Broadcast Stories and Total Hours of Coverage ST. LOUIS (December 30, 2008) – St. Louis-based national news tracking service Media Watch, Inc. today released its rankings for the top ten local broadcast news stories of 2008. Media Watch editors first viewed and analyzed every local broadcast news story on St. Louis television and most local radio news, then searched Media Watch’s 20 terabyte database, covering seven years of St. Louis broadcast news, for keyword matches. Area Flooding is Top Story “The results show that the frequent area flooding events in the St. Louis region by far outrank all other St. Louis broadcast news stories in 2008,” announced John M. Stephens, Media Watch’s Founder and President. “St. Louis television and radio aired 4,881 local flood related broadcast stories, totaling 81 hours of coverage. Thanks to Hurricane Gustav, we had two major flooding seasons in the St. Louis region and that took the flood story to the top of our list.” I-64/40 Construction is Number Two I-64/40 construction is in our second spot on the Top Story List for the second year in a row: the Missouri Department of Transportation construction, closure and completion of I-64/40. With 2,872 local broadcast stories airing this year, this headache for St. Louis travelers totals 51 hours of coverage in 2008. The story received 20% MORE coverage in 2008 when compared to 2007. The rest of the list shapes up as follows: 3. The digital transition by St. Louis television stations from analog to digital transmission takes the number 3 spot with 1,642 local broadcast stories and 31 hours of coverage. Total does not include non-news special DTV programs. 4. The Anheuser Busch take-over by Belgium based InBev moves into the number 4 spot with 1,411 local broadcast stories totaling 17 hours of coverage. NOTE: the AB InBev story received 8,729 stories outside of St. Louis. 5. The Megan Meier MySpace tragedy and the trial of Lori Drew is in the number 5 position with 720 stories and 10 hours of coverage. NOTE: The same story ran 7,903 times outside of St. Louis. 6. The budget problems at METRO, leadership changes and service cutbacks for our metropolitan transit system came in at number 6 with 611 stories and 12 hours of coverage. 7. The Kirkwood City Hall murders and the later death of Mayor Mike Swoboda is in the number 7 position with 592 stories and 12 hours of coverage. 8. The twists and turns of Ballpark Village development hit the Top St. Louis Story List at the number 8 position with 542 stories and 6 hours of coverage. 9. The Shawn Hornbeck Foundation and Michael Devlin entering prison remained in the news with 335 stories and 4 hours of coverage. 10. And finally the murder of Maplewood fireman Ryan Hummert in a July ambush is in the number ten position with 335 stories and over 4 hours of coverage. Media Watch’s national database tracks local and network news in more than 210 national and network markets. Media Watch clients include public relations firms, corporate communications professionals at St. Louis’ top companies and government agencies.


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